XENOM™ Names Reebok as Official Apparel and Footwear Partner for XENOM London

London, 12 August - XENOM, The Decathlon of Fitness™, has today announced Reebok as the Official Apparel and Footwear Partner for XENOM London, taking place at Olympia London on 28-29 August.

As part of the partnership, every athlete competing in London will receive a custom co-branded Reebok technical t-shirt, created to mark the competition and celebrate their participation. All judges and volunteers will receive a pair of Reebok Nano training shoes. Reebok footwear will also be available to purchase throughout the event at the XENOM x WIT retail store, with WIT serving as the Official Retail Partner for XENOM London.

The partnership brings together two brands committed to advancing the future of competitive fitness. With more than four decades of sporting heritage, Reebok has established itself as one of the world's most recognisable performance brands, leaving its mark across basketball, training and functional fitness. From its iconic NBA legacy to helping define the modern era of functional fitness through its partnerships with The French Throwdown and signing Elite Athletes Elisa Fuliano and Colin Bosshard, Reebok has consistently shown up for athletes performing at the highest level.

XENOM Founder Keith Barlow said, “For decades, Reebok has helped shape fitness culture around the world, earning its place as one of the most respected names in performance training. As XENOM continues to redefine competitive fitness, partnering with a brand that shares our commitment to innovation and performance is a natural fit. We're proud to welcome Reebok to XENOM London, and I'll personally be wearing the Nano X5 as I compete and train for the event.”

Mark Walden, Authentic Brands Group added, “XENOM has created an exciting new format that reflects how today's athletes train and compete. Its blend of strength, endurance and skill aligns perfectly with the versatility our footwear and apparel are designed to support. We're proud to partner with XENOM London and look forward to equipping athletes, judges and volunteers with products built to perform throughout every stage of the competition.” 

About the Nano X5 Edge - the Official Training Footwear of XENOM London

Reebok’s flagship training shoe, the Nano X5 Edge refines the best technology of the Nano franchise to create a training shoe grounded in performance excellence. Featuring an upgraded FLEXWEAVE Upper that is strong and durable while fused with bold new sport aesthetics, plus an innovative DUALRESPONSE Midsole that adapts instantly for locked-in stability and control during powerful moves. The Performance Comfort Collar delivers a 360-degree locked-in fit for all-day support and comfort, helping keep you secure and focused through every workout.

Across the majority of XENOM’s 10 events the Reebok Nano X5 Edge is built to power athletes through training and competition.