XENOM™ Announces Partnerships with Momentous, and Gatorade Ahead of Debut Competition

New York/London - XENOM, the Decathlon of Fitness™, announces partnerships with Momentous and Gatorade ahead of its inaugural competition in Dallas (June 27-28), adding two established performance brands to the growing ecosystem supporting the launch of the global competition series.

Momentous joins as Official Nutrition Partner, bringing one of the most respected names in science-backed sports nutrition to XENOM. Trusted by elite performers including Alex Honnold, Katrín Davíðsdóttir and Cameron Wurf, the partnership aligns two organizations dedicated to setting high standards. With a shared ethos of "Performance for Life," this endorsement reinforces XENOM's vision to create a standardized, globally scalable framework for competitive fitness. Momentous will be fuelling XENOM athletes throughout the weekend, helping them perform at their best.

Gatorade joins as Official Hydration Partner for XENOM Dallas, bringing one of the most recognized brands in sport science to the competition. For decades, Gatorade has fueled athletes on the world's biggest sporting stages and maintains partnerships with major professional leagues including the National Football League, Women's National Basketball Association/National Basketball Association and Major League Baseball. Its addition further strengthens the caliber of brands aligning with XENOM ahead of its debut event.

Keith Barlow, Founder and Chief Executive Officer of XENOM, said: “We’re building the professional infrastructure to establish competitive fitness as a sport. The involvement of powerhouses like Momentous and Gatorade, alongside our existing partners, is a strong signal of recognition of both the opportunity and the long-term vision for XENOM.”

The partnerships compound a growing roster of brands already aligned with XENOM, including Rogue Fitness, pliability, HWPO, and PRVN Fitness, as it prepares to stage its first competition later this month. Backed by a $15 million seed investment led by Jeffrey Katzenberg's WndrCo, XENOM is building a standardized competition framework and Elite Performance Index designed to enable meaningful comparison and progression across the sport.

For more information and event registration, visit www.xenom.global.

-ENDS-

xenom@fittestpr.com

www.xenom.global | @xenomglobal

Notes to Editors:

About XENOM

XENOM is the Decathlon of Fitness™, a global competition built to standardize and score total human performance. Through a fixed 10 event structure and a universal points based Elite Performance Index, XENOM measures total capacity across strength, endurance and high-skill technical disciplines, enabling meaningful comparison and long term athletic progression.

Operating as a season-based global sporting framework, XENOM hosts events in iconic venues worldwide, providing athletes with a repeatable, measurable platform for progression year after year.

For more information, visit www.xenom.global

About Momentous®

With headquarters in Park City, Utah, Momentous is a leading wellness and nutrition company on a mission to empower the relentless pursuit of progress in health and performance. The brand develops the highest quality supplements designed to enhance physical and cognitive well-being, working alongside the brightest minds across performance athletics and science. Guided by The Momentous Standard® and its Signature Spec™ designation, Momentous sources best-in-class ingredients and holds its products to a level of testing rigor unmatched in the supplement industry, including NSF Certified for Sport® certification across its portfolio. The company is a trusted partner of over 200 professional and collegiate sports programs in North America, the Department of Defense, and the United States Military, and was named to the Inc. 5000 list of fastest-growing private companies in the U.S. for the third consecutive year in 2025. Momentous products are available at livemomentous.com, on Amazon, and at 640+ Vitamin Shoppe locations nationwide. For more information, please visit

www.livemomentous.com.

About the Gatorade Portfolio

The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the active person's journey. This integrated system of brands is built on Gatorade's 61-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy and all-day nutrition to fuel consumers, no matter how or why they sweat.

For more information and a full list of product offerings, please visit www.gatorade.com.