Marketing Director

Own XENOM's global brand expression, omni-channel marketing strategy and agency ecosystem. Translate the XENOM sport into cultural relevance, commercial demand and category authority.

• —Own and evolve the XENOM brand positioning as the global standardized test of fitness
• —Design and execute a full-funnel global marketing strategy across paid, owned and earned channels
• —Lead all creative output including campaign concepts, visual identity systems and content direction
• —Select and manage external creative, PR, media buying and production agencies
• —Lead go-to-market strategies for each city launch
• —Support sponsorship strategy with strong integration concepts and deliverable clarity
• —Define clear marketing KPIs aligned to ticket sales, audience growth, retention and brand metrics

• —Senior marketing leadership experience within sport, live events, media or high-growth consumer brands
• —Demonstrated experience building and scaling omni-channel marketing systems internationally
• —Strong brand-building credentials with evidence of cultural impact and commercial results
• —Experience managing creative, PR and media agencies at senior level

• —Strategically rigorous with strong creative judgment
• —Commercially disciplined and comfortable owning marketing ROI
• —High standards for creative execution and operational follow-through
• —Decisive, accountable and comfortable operating within a fast-scaling environment